PROFILE
Robert Hamilton, President of Hamilton Aviation Marketing, is a proven senior manager for high-tech businesses, a marketing innovator, and entrepreneur. He has founded several successful companies and created a $60M business for the Fluke Corporation. He is an expert in branding and brand portfolio management, and is experienced at leading international marketing programs and teams.

EDUCATION
MBA, Harvard Graduate School of Business Administration
AEA Executive Institute Program, Stanford University
B.S. Electrical Engineering, University of Washington

MARKETING and BUSINESS EXPERIENCE
V.P. Marketing and Operations, Seattle Avionics Software, Inc. Senior Marketing and Operations Manager for a start-up company in the aviation business. Created their marketing programs and presence, including Website development and advertising, logos, literature, signage, and trade shows. Seattle Avionics Software is now one of the leading software providers in this market, enjoying excellent brand recognition and market position.

Senior Manager, Commercial Marketing Manager, Fluke/Danaher. Responsible for creation and execution of the Fluke corporate marketing program. He lead the Marketing Communications, Web, Technical Publications, and Marketing Information groups, and managed the corporate brand equity including the brand positioning of acquisitions. He introduced lean manufacturing and Six Sigma techniques for office processes, and managed a $10M marketing budget.

Senior Manager, Market Segment Manager, Fluke Electrical Market. Started and grew a business unit to $60 Million in annual revenue. His team included sales and marketing people in the US, Europe, and Asia, and engineers in Everett, Japan, the UK, and The Netherlands. Responsible for over $7M in marketing and engineering budgets and for an acquired $12M UK subsidiary. Accomplishments include formulating the “market segment” concept within the Fluke Corporation, wherein product development and sales/marketing programs are focused on customer demographics and psychographics rather then product lines and features. Responsible for driving Fluke into new product categories and low priced, high volume products. Successfully extended Fluke’s Electrical Wholesaler distribution channel into Europe, and created an industry-leading wholesaler merchandising program. Successfully managed the partnership with Fluke’s largest Japanese vendor over four years, growing business with them from $5M to $30M.

V.P. Sales and Marketing, Technology Design Inc. Managed sales and marketing efforts for a product design consulting firm specializing in high-tech electronic products.